Social media flowed off the March Madness launch spots, directing followers to learn more about the AI science behind it all.

For the partnership video, we flew to NCAA HQ in Indianapolis — and Google’s Seattle office — to interview athletic directors, sports nuts, and data heads from both sides of the partnership.

Role: Writer/Guest Director
Art Director/Illustrator: Fabio Bennedeto
Art Director/CD (Inside the Partnership): Tom Zukoski
Director (Inside the Partnership): Gandja Monteiro
Editor: Bruno Toré
Creative Director: Chad Leitz
Agency: Eleven Inc.